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About Us

About Us

“Here at TCA, we don’t just sell products.
We serve happiness.”

Who We Are

Tat Chuan Acoustic (TCA) is a leading player in the audio distribution industry in Singapore with a fast-expanding presence in Southeast Asia. Made up of a group of young professionals, whose goal is to take TCA out of the traditional audio industry, break into new grounds and creatively position the company on the cutting edge. To be the Number One or the Only One.

What we do

People over profit. We believe that in business it is possible to put people above profits and relationships above revenue. As a company, we support and finance causes we believe in, but we also see it as our financial and managerial responsibility to enable and empower our team to give both time and money to the causes they believe in as well.

Why we do it

We believe in sustainable idealism, in moving from success to significance. We believe that business is not just a means to pay the bills or finance a lifestyle; it is a means to fuel idealism.

Integrity

Integrity is doing the right thing, even when no one is watching. We make a stand to always do what is right, not what is easy. We don’t do things we don’t want others to do to us. Our word is our bond. We don’t overpromise things. Our words match our actions; we are the same people everywhere we go.

Entrepreneurship

We constantly aim to be the number one or the only one. We don’t grow complacent; we don’t remain satisfied with the status quo. We are creative to do things in ways others either can’t or don’t. It is not our experience that distinguishes us but our freshness and willingness in approaching everything we do.

Can-Do Attitude

Passion is the fuel in our pursuit of excellence. We have a “can-do” attitude that attempts the impossible and makes things happen. Things are the way we say it. If we say we can’t then yes we can’t. But in our company we always believe that there is a solution and a way to everything. Our Can-Do attitude can be felt in what we say, how we say it, how we look, and how we act.

Care

We care for the people who are involved in our business - colleagues, customers, suppliers, vendors, reporters and everyone else who experiences our company. To show that we care, we aim to serve happiness. We put ourselves into their shoes to pre-empt needs, over-deliver, and exceed expectations. We don’t use people to build our business but we use the business to build people. People are never our tool to get more sales or more revenue.